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Marketing to Chinese Students with Intention Study Abroad | China Data Bank | Edith Cowan University

Increase awareness & drive sign-ups

Marketing to Chinese Students with Intention Study Abroad - China Data Bank - Edith Cowan University
Marketing to Chinese students with China Data Bank and China DSP
China Data Bank - Edith Cowan University data

Project Overview

  • Advertiser: Edith Cowan University
  • Objective:  Drive to enquiries on the site

Strategy

  • OctoPlus Solution: China Data Bank + DSP
  • Location: China – Key Cities

Results

  • Parents & Students
  • Household extension to identify parent of overseas students
  • Site Retargeting
  • Keyword Retargeting
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