Marketing to Confirmed Chinese Travellers to Destination | China Data Bank | IMM Mall, Singapore
Create Awareness among Chinese Tourist & visit the mall
![Marketing to Confirmed Chinese Travellers to Destination - China Data Bank - IMM Mall, Singapore](https://cdn.octoplusmedia.com/wp-content/uploads/2022/09/China-Data-Bank-IMM-Mall-l-OctoPlus-Media.png)
![Marketing to Chinese travellers who have confirmed their destination](https://cdn.octoplusmedia.com/wp-content/uploads/2022/09/China-Data-Bank-IMM-Mall-Octoplus-Media--1024x466.png)
![China Data Bank - IMM Mall data](https://cdn.octoplusmedia.com/wp-content/uploads/2022/09/China-Data-Bank-IMM-Mall-Octoplus-Media.png)
Project Overview
- Advertiser: IMM Mall
- Objective: Create awareness and drive footfall to the outlet mall
Strategy
- OctoPlus Solution: China Data Bank + DSP
- Location: China (in-bound) & Singapore (in-market)
Results
- Keyword targeting
- Luxury travelers, past overseas purchase audience
- Confirmed Singapore travelers