China O2O Seminar and WeChat Live Streaming Marketing for Google
Helped Google to promote its Go Global Program in China to clients who wanted to sell to overseas markets.
Project Overview
Advertiser: Google – Go Global Program
- Objective: To promote Google’s marketing services by providing strategies and technical support for customers who wanted to sell in overseas markets via offline courses. The courses were recorded and uploaded online for more customers to view and replay.
Content/Strategy
- Application of Google marketing products
- Analysis of overseas market
Achievement
- Registration for the program increased significantly
- Brand awareness and user retention have improved
