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Precise Chinese Tourists Target Audience Marketing | China Data Bank | Turkish Airlines

To attract target tourists to choose Turkish Airlines when choosing their flights

China Data Bank, China DSP - Turkish Airline
Turkish Airlines DSP campaign on WeChat, iQiyi, Tencent, Weibo with China Data Bank

 

Project Overview

  • Advertiser: Turkish Airlines
  • Objective: To attract target tourists to choose Turkish Airlines when choosing their flights

Highlights

  • The ads were targeted to all users who are interested in the routes that Turkish Airlines covers and attract the users to place their booking directly on the website.

Results

  • The number of visits for booking page has increased by 500% after the campaign has launched
  • The conversions have improved significantly after the campaign has launched
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