Precise Health and Fitness Chinese Audience Targeting | China Data Bank | Foot Locker
Promote new store opening in Guangdong & Macau
![Precise Health and Fitness Chinese Audience Targeting -China Data Bank - Foot Locker](https://cdn.octoplusmedia.com/wp-content/uploads/2022/09/China-Data-Bank-Foot-Locker-l-OctoPlus-Media.png)
![China DSP China Data Bank to target Health and Fitness Chinese Audience](https://cdn.octoplusmedia.com/wp-content/uploads/2022/09/China-Data-Bank-Foot-Locker-Octoplus-Media-.png)
![China Data Bank - Foot Locker data](https://cdn.octoplusmedia.com/wp-content/uploads/2022/09/China-Data-Bank-Foot-Locker(2)-Octoplus-Media.png)
Project Overview
- Advertiser: Foot Locker
- Objective: Branding & Awareness
Strategy
- OctoPlus Solution: China Data Bank + DSP
- Location: Guangdong & Zhuhai, and Macau
Results
- Interest: Sports and Healthy living
- OTA data – flight and hotel bookings to Macau
- Union Pay System – to identify past purchases of sports apparel