Precisely Target Overseas Chinese Citizens and International Students on DSP | China Data Bank | Sydney Water, Australia
To target the Chinese audience in Sydney for their conserve water ads
![China Data Bank, China DSP - Sdyney Water](https://cdn.octoplusmedia.com/wp-content/uploads/2022/09/China-Data-Bank-Sydney-Water-l-OctoPlus-Media.png)
![China DSP campaign to target overseas Chinese](https://cdn.octoplusmedia.com/wp-content/uploads/2022/09/China-Data-Bank-Sydney-Water-Octoplus-Media.png)
Project Overview
- Advertiser: Sydney Water
- Objective: To target the Chinese audience in Sydney for their conserve water ads
Highlights
- Accurately targeted the Chinese audience in Sydney and recorded great ads performance
Results
- Managed to reach 90% of Chinese audience in Australia
- Number of shares is great which met the expectation of Australia government