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SEM Marketing Case Study on Driving Leads and Application for Hong Kong Education Industry Client

Strategic structure planning and keywords bidding according to monthly promotion, enhance ads appearance with combination of ad extension
Increase target impression share and drive leads with strategic SEM structure planning
Increase target impression share and drive leads with strategic SEM structure planning

Project Overview

  • Advertiser: HKIL
  • Objective: Increase target impression share and drive leads with strategic SEM structure planning.

Content Angle

Strategy

  • Strategic structure planning and keywords bidding according to monthly promotion, enhance ads appearance with combination of ad extension, this helps to improve impression and CTR.

Results

  • Ad appear on top 3 placement in the first page of search engine, achieving leads consistently even during pandemic.
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