Strengthen a Finance Brand's Awareness in China and Recognition with Zhihu CSEO
Effectively attracted the attention of the target audience and gained positive word-of-mouth
Summary
Increase the brand awareness of well-known travel and lifestyle rewards programme by providing answers under the popular articles on Zhihu and optimize accordingly. This has effectively attracted the attention of the target audience and gained positive word-of-mouth.
Achievements
- Over 20,000 reads within a month
- CSEO optimization makes the answer highly exposed and achieved an excellent brand exposure effect
- The article provided the answers and case studies, which helped to gain user’s interest
Content angles
What are the little-known tips for using credit cards?
How to use credit card points to redeem airline miles and terms of redemption
SEO keyword results
- The answer ranked #1 among all answers within the month of optimization
