From 23 to 27 September, Sands Resorts Macao and Ctrip Travel have collaborated to promote the opening of Macau tourism after the pandemic.
Two live streaming sessions were held together, attracting more than 7.5 million fans.
(Left is Ctrip’s Chairman – Liang Jianzhang in the live streaming session held at Venetian Macao; center is Ctrip’s Vice President – Sun Tianxu; right is Sands China’s President – Wang Yingwei)
In the second live streaming session was on 26 September and held at The Venetian Macao and The Parisian Macao.
The theme was “Macau Free Tour, Special Price at Sands” and hosted by the Vice President of Ctrip Group – Sun Tianxu and China’s top travel KOLs.
During the live streaming session, the hosts visit the entertainment facilities and hotel suites in the resort, while recommending the hotel accommodation packages and related discounts under the Sands Resorts Macao to the audience.
According to the big data report released by Ctrip in July, the “Ctrip Boss Live” series that hosted by Ctrip’s Chairman – Liang Jianzhang to tour various scenic spots across the country for promotion has accumulated GMV (total turnover) of 1.1 billion yuan, a product verification rate of nearly 50%, and has brought more than one million rooms to thousands of luxury hotels in 4 months and 6 days.
On May 26, Chen Miaolin-the founder of New Century Hotel Group has his first live streaming session in Moganshan Senbo Water Park. The live streaming session broadcasted through Taobao, Fliggy, Alipay and Youku. The 3 hours session has attracted 2.66 million people.
Although it was the first live streaming of Chen Miaolin, who is nearly 70 years old, he can face the camera with ease. He did the summer cosplay and hula dance on the spot. In order to better display the products, Mr. Chen also personally experienced extreme projects such as the zip line and the rapids river.
In early February, Fliggy launched a series of live streaming activities to build brands, grow word-of-mouth, and accumulate fans, building a solid foundation for subsequent demand outbreaks. Besides, the direct conversion in the live streaming can help promotes the recovery of travel businesses.
In order to show the national style of the hotel, the hotel hosts dressed in traditional clothing – Hanfu and tour around the hotel, introducing Shaoxing special cuisine, shows the millennium ancient village where the hotel is located to the audience. In just two hours of live streaming, the number of likes exceeded 170,000. After a week, the fans of New Century Hotel Group increased by nearly 45%.
International hotel groups such as Marriott, Accor, and Shangri-La have transformed into “Mukbang” on Fliggy Live. Chefs in five-star hotels live stream the cooking process. Some chefs even accumulated some fans due to their strong personality.
On March 23, in the live streaming studio of Ctrip’s official Douyin account – “Ctrip Travel”, their boss – Liang Jianzhang started his first live streaming session at the Atlantis Hotel in Sanya. Not only selling goods, Liang Jianzhang also interacted with different Douyin anchors.
1st image is the engagement between Liang Jianzhang and the anchor; 2nd image is the hotel packages sold
With reference to the data of Galaxy Macau and Studio City Macau, the collaboration in live streaming has a direct boost to fans, exposure, and transaction volume.
On April 15, about one million people watched the McDonald’s new product launch online on the Bilibili platform, which was broadcast live for 24 hours.
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