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How to Create WOM around High-End Skincare Brand on Xiaohongshu | RED Influencer CSEO

Rank the brand keywords and generic keywords on XiaoHongShu first search results page for Japan luxury skincare
Successfully ranked the brand for luxury skincare keywords
Xiaohongshu search term luxury skincare, search results on Xiaohongshu, TOP 5

Summary

To rank the brand keywords and generic keywords on XiaoHongShu first search results page for Japan luxury skincare

Achievements

  • Successfully ranked a total of 11 keywords on XiaoHongShu first search results page and appeared as the first search result. (Exceeded the KPI of ranking a total 6 keywords)
  • There are 2 posts (search results) showing in the top 8 search results for most keywords, which gives a really great brand exposure
  • The total number of engagements on XHS is over 15,000+

SEO keyword

  • Luxury skincare
  • Luxury serum
  • Facial massage
  • Brand name
  • Luxury facial cleanser
    Etc…
Xiaohongshu search term luxury skincare, luxury serum, luxury facial clenaser, high end skincare
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