Project Overview
Challenges
Idea
Taobao Macau hopes to inject vitality into the society and provide a wealth of goods and preferential prices for everyone during Double 11 event, so as to realize the spirit of “self-blooming and carnival” for every Macau person in his industry! The double 11 spirit of Macau people is presented through the ingenious stories of people from different industries in Macau.
Creative content [Macao‘s Double 11 — offer you the craftsmanship spirit of Macau]: Leo, the president of the Macau Cocktail Bartender Association, is dedicated to each unique cup of cocktail, and takes every customer seriously , And Leo’s creative inspiration comes from Taobao…
Craftsmanship stories from different industries in Macau, their dedication in their own field, just like Taobao Macau hopes to bring Macau users the most powerful discounts, think about what you want, and let you buy treasure at a lower price.
Creative content [Macao‘s Double 11 — offer you the craftsmanship spirit of Macau]: SORVETES, as a common memory of Macau people, this year’s business is quite different from that of previous year. However, with efforts to stick to the original taste of Macao, all efforts are worthy of expectation…
The final Macau craftsmanship story comes from Taobao seller [O-moon], [O-moon] is taken from [ào mén] (Macau) homophonic, this video revolves around the theme of Macau, showing the charm of Macau.
Creative content [Macao‘s Double 11 — offer you the craftsmanship spirit of Macau]: Taobao has many special merchants like [O-moon], Taobao hopes to help different local enterprises to walk out of Macao with their own culture and characteristics, and to show the “Spirit of Macao”.
As the first official live-streaming of Taobao Macau Station, it was presented in the form of “performance by famous local guests + sell products” for the first time, attracting many Macao users to watch and share. The number of people watching the live-streamingt within 1.5 hours was up to 88,000, which effectively enhanced users’ awareness and favourable impression of Taobao brand.
Prepare titbits for live-streaming
Taobao Macao Double 11 Global Live Party Highlights
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