Target precise Greater Bay Area (GBA) user groups | Video Ads | Cathay Pacific – AsiaMiles
Greater Bay Area (GBA) users targeting – Increase traffic and conversions for banking products & services
Project Overview
- Advertiser: Cathay Pacific – AsiaMiles
- Objective:
Promote the China CITIC co-branded credit card for the target audience in the Greater Bay Area, especially those with subsequent travel or business travel needs
Highlights
Create corresponding promotional content for different channels such as WeChat, Weibo, Xiaohongshu, Douyin and Zhihu to increase the exposure of the China CITIC co-branded credit card.
Results
The total traffic and conversion has increased.
