WeChat Account Content Management l Beauty & Cosmetic Brand l L'Occitane
Develop interesting and novel social media content that integrate L’Occitane’s brand characteristics to attract users’ attention and at the same time, improve the sales conversion of WeChat Mini Program Mall.
Project Overview
- Overview: Develop interesting and novel social media content that integrate L’Occitane’s brand characteristics to attract users’ attention and at the same time, improve the sales conversion of WeChat Mini Program Mall.
Content Marketing
Upgraded the creative and visual presentation which attracted a large number of users
Upgraded the display interface and interactive function which optimized users’ reading experience
Included more features which improved user retention and activeness
Results
Fans number increased by 101%, the interactive number increased by 281.82%, the reading number increased by 125%
The revenue of L’Occitane’s WeChat OA mall has increased too
