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WeChat Account Content Management l Travel Industry | Singapore Airlines

Strengthen Singapore Airlines’ brand exposure, and further enhance user conversion.
WeChat Official Account Management - Singapore Airlines
WeChat Official Account Management - Singapore Airlines
WeChat Official Account Management - Singapore Airlines

Target

Project Overview

  • Advertiser: Singapore Airlines
  • Overview: Develop creative social media content, strengthen Singapore Airlines’ brand exposure, and further enhance user conversion
 

Content Angle

Content Marketing

  • Diversified interactive content to enhance user participation

  • Built a closed-loop for order placement and check-in, and provide an entrance for APP to accumulate the brand’s own private traffic

Result

Results

  • Fans and interaction overachieved expected KPI

  • The number of users who place orders and check-in through WeChat OA has increased significantly, increasing consumer satisfaction
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