WeChat Advertising l Higher Education l EdUHK
Project Overview
- Overview: Geographical targeting to target precise target audience to follow EdUHK WeChat Official Account, content creation & customized welcome message to promote admissions/enrollment courses to the new followers
Content Marketing
Strategic geographical targeting
Content creation and customized welcome message
Target audience who are interested in studying abroad, higher education, academic education, etc
Results
- Successfully attracted potential users to follow EdUHK WeChat Official Account
- Cost per follower minimized
