WeChat Advertising l Higher Education | HKU MBA



Project Overview
- Advertiser: HKU MBA Programmes
- Overview: HKU MBA Programmes would like to increase registration of the webinar for part-time MBA courses.

Content Marketing
Target people who interested in part-time MBA courses, education professional courses, using keywords like ‘part-time mba’,”mba courses” to attract behaviour related target audience.

Results
- The total registration number increased
















