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WeChat Advertising l Pediatric nutrition l Mead Johnson HK

WeChat Ads - Mead Johnson
WeChat Ads - Mead Johnson

Target

Project Overview

  • Advertiser: Mead Johnson HK

  • Overview: Promote Mead Johnson HK WeChat e-commerce store and generate sales for Mead Johnson
 

Content Angle

Content Marketing

  • Females (newly married, married, pregnancy, babies 0-3years old)

  • Enhanced targeting with China Data Bank

  • Formulate different creative banners & ad copy and strategic planning on ad push to capture the attentions of target audiences

Result

Results

  • The daily exposure rate during the campaign period has increased tremendously.
  • The daily average CTR of the mini-program has increased during the campaign period
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