WeChat Live Streaming for Powered Milk Brand | Brand Livestreaming Incubator- Mead Johnson
2020 11.11 Campaign WeChat Live Streaming
Project Overview
- Advertiser: Mead Johnson Hong Kong
- Objective: Hong Kong Mead Johnson established a cross-border e-commerce store in the WeChat mini-program. Combined with the discount of Double 11, it carried out a 3-day double 11 campaign through WeChat live-streaming and community promotion and sold its products to China mainland customers in real time.
Idea & Point
- 3 famous Mommy and Baby KOL from Mainland to host the live
- Brought up the promotion and the worthiness for purchasing Infant Milk Formula (IMF) on WeChat Live
- KOL WeChat Article Write-up to hype on the products and WeChat Live
- Lucky Draw Session Running in 3 days WeChat Live Prize Worth RMB12700
Strategy
- KOL WeChat Article Write-up to hype on the products and WeChat Live
- Fission through WeChat Private traffic
- Independent Studio & Professional Team
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