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WeChat Live Streaming for Powered Milk Brand | Brand Livestreaming Incubator- Mead Johnson

2020 11.11 Campaign WeChat Live Streaming
WeChat Live Streaming for Mead Johnson Hong Kong
Mead Johnson WeChat livestreaming and WeChat promotion campaign

Project Overview

  • Advertiser: Mead Johnson Hong Kong
  • Objective: Hong Kong Mead Johnson established a cross-border e-commerce store in the WeChat mini-program. Combined with the discount of Double 11, it carried out a 3-day double 11 campaign through WeChat live-streaming and community promotion and sold its products to China mainland customers in real time.

Idea & Point

  • 3 famous Mommy and Baby KOL from Mainland to host the live
  • Brought up the promotion and the worthiness for purchasing Infant Milk Formula (IMF) on WeChat Live
  • 3 Different topic to be discussed during WeChat Live StreamingTips of milk changing for babies; What kind IMF suites your children? Did you choose it correctly?; The rumors of IMF
  • KOL WeChat Article Write-up to hype on the products and WeChat Live
  • Lucky Draw Session Running in 3 days WeChat Live Prize Worth RMB12700


  • KOL WeChat Article Write-up to hype on the products and WeChat Live
  • Fission through WeChat Private traffic
  • Independent Studio & Professional Team

We have launched our own livestreaming incubator

OctoPlus has launched our own livestreaming incubator to accelerate the digitalization trend by providing one stop livestreaming solution, from inviting high quality KOL, planning exclusive brand content, providing exclusive livestreaming room with high quality equipment and production team, great livestreaming assistant and service to promoting the event.
Feel free to contact us to enjoy brand-exclusive livestreaming at the lowest cost!
OctoPlus Media livestreaming room
Mead Johnson livestreaming in OctoPlus Media HQ - behind the scene
mead johnson livestreaming on WeChat
mead johnson livestreaming on WeChat
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