OctoPlus Media Logo

B2B Content Marketing: WeChat Webinars & Livestream for HKTDC

Sharing knowledge and information about foreign trading to traders and suppliers through live webinars on WeChat
B2B Content Marketing: WeChat Webinars & Livestream for HKTDC
B2B Content Marketing: WeChat Webinars & Livestream

  Project Overview

  • Advertiser: Hong Kong Trade Development Council (HKTDC)

  • Objective: To educate traders and suppliers and convert them to become the partners of HKTDC through live webinars.

Content/Strategy

  • How foreign traders grow during the current complex situation?
  • New strategy for digital marketing and KOL marketing.
  • Live broadcast of Cross-Border Trade Development Exchange Summit by HKTDC & Google.

Achievement

  • Thousands of viewers during the live webinars.
  • The number of WeChat Official Account visitors increased significantly.
  • Brand awareness and user retention have improved.
Scroll to Top
Scroll to Top