WeChat Livestream to Boost Beauty Product Ecommerce Sales
Sell products to Official Account Fans, fans communities, physical store customers via live streaming.
![Perfect Diary Beauty WeChat Live Streaming](https://cdn.octoplusmedia.com/wp-content/uploads/2022/09/WeChat-Live-Streaming-–-Perfect-Diary-Beauty-l-OctoPlus-Media.png)
![Boost Beauty Product Ecommerce Sales using WeChat Livestream](https://cdn.octoplusmedia.com/wp-content/uploads/2022/09/WeChat-Live-Streaming-–-Perfect-Diary-Beauty-Octoplus-Media.png)
Project Overview
- Advertiser: Perfect Diary Beauty
- Objective: To sell their products to their Official Account Fans, fans communities, physical store customers via live streaming.
Content / Strategy
- 50 make-up artists from different stores live stream simultaneously from the retail stores.
- Make-up artists recommend and try-out the products based on customers profile, and at the same time arrange some lucky draws and discounts to boost the sales.
Results
- Over 1.1M RMB of sales made in the 2-hour live stream.
- Over 100K viewers per store.
- Over 3X better conversion rate via live streaming.