WeChat Livestream to Boost Fashion Product Ecommerce Sales
Sell products via live streaming
![Eland China WeChat livestreaming](https://cdn.octoplusmedia.com/wp-content/uploads/2022/09/WeChat-Live-Streaming-–-Eland-China-l-OctoPlus-Media-768x622.png)
![Boost Fashion Product Ecommerce Sales via WeChat livestreaming](https://cdn.octoplusmedia.com/wp-content/uploads/2022/09/WeChat-Live-Streaming-–-Eland-China-Octoplus-Media.jpeg)
Project Overview
- Advertiser: Eland China
- Objective: To sell their products via live streaming
Content / Strategy
- Clear commission model (distribution/CPS Model) for the employees. They incentivized 10,000 employees to share the live streaming benefits on WeChat moment.
- The brand also incubated some loyal WeChat communities and collaborate with other similar category WeChat communities. (Social Fission Marketing)
Results
- 20M RMB of sales made in 10 live streams.