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WeChat Livestream to Boost Fashion Product Ecommerce Sales

Sell products via live streaming
Eland China WeChat livestreaming
Boost Fashion Product Ecommerce Sales via WeChat livestreaming

Project Overview

  • Advertiser: Eland China
  • Objective: To sell their products via live streaming

Content / Strategy

  • Clear commission model (distribution/CPS Model) for the employees. They incentivized 10,000 employees to share the live streaming benefits on WeChat moment.
  • The brand also incubated some loyal WeChat communities and collaborate with other similar category WeChat communities. (Social Fission Marketing)


  • 20M RMB of sales made in 10 live streams.
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