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WeChat Mini Program - Mead Johnson

Empower milk-powder brand sell to China with cross-border WeChat mini-program and sales distribution system
Mead Johnson Mini-Program l OctoPlus Media

Project Overview

  • Client: Mead Johnson Hong Kong
  • Objective: HK Mead Johnson is trusted by moms not only in Mainland China as a century brand. In compliance with the overseas e-commerce rules and regulations, we have successfully enabled HK Mead Johnson's cross-border e-commerce mini-program and allowed customers to buy Hong Kong milk power directly shipped to the door without traveling to Hong Kong anymore. At the same time, we expanded the sales distributor team in Mainland China. By training the team, they can promote HK Mead Johnson's Products by using the distributor app system and help HK Mead Johnson to gain higher exposure and sales.


  • A platform that can customize the mini program store and provides comprehensive e-commerce functions like complete purchasing cycle, campaign promotion, member management, etc. that gives customers a high-quality and smooth online shopping experience.
  • Cross-border payment problems solved with the quick access to WeChat Pay.
  • Provides immersive shopping experience to customer through the overseas live streaming function.
  • Professional cross-border logistics service which helps to carry out smart management easily.
  • Expanding sales distributor team to help on sales growth and branding exposure.
CSEO: Content + SEO
More recommendations mean more sales

Content Seeding SEO

  • Curated content: seeded conversations, seeded product reviews, WOM campaigns, PR news media, KOLs
  • Selected channels: news sites, major forums, popular Q&A platforms, vertical media outlets, industry and trade channels
  • Objective: driving seed visibility of selected keywords to the top of Baidu’s first SERP
Consumers are four times more likely to buy upon WOM referrals

Social WOM SEO

  • Xiaohongshu SSO: top 4-8 influencer posts under selected keywords
  • WeChat SEO: top ranking article or KOL post in WeChat search results
  • Zhihu: top ranking answer among all submitted answers
What do Chinese consumers do before they buy?

Don’t miss these Chinese WOM touchpoints

Before committing to a purchase of a product, Chinese consumers typically check for social proof through past reviews and recommendations on Baidu and Xiaohongshu.

OctoPlus Media is the first and only agency that offers CSEO – an exclusive digital marketing strategy that blends content seeding powered by SEO. We deliver marketing content to your intended audiences directly through product, forum and KOL content seeding on Baidu or Xiaohongshu, so that your business can maximize its brand awareness.

The most popular search engine in China

Just "Baidu it"

500 million daily active users “Baidu it” when seeking recommendations

The main source of information during the pre-travel planning stage

The go-to source of information for shoppers on the go

Harness the buying power of Chinese shoppers

Better brand authority means more sales

Integrate powerful content strategies with a targeted SEO approach

Rank high on Baidu when customers search for recommendations

The leading e-commerce social media platform in China and top cross-border e-commerce app

A community of young shoppers

Over 100 million users, most of whom are female

Consumer-to-consumer e-Commerce marketing

User-generated content including KOL and micro-influencer posts

Most suited to travel, beauty, F&B and retail brands


Also known as ‘Little Red Book’ or ‘RED’, it is one of the largest and fastest growing social e-commerce apps in China.

It is also an ideal platform for brands whose target customers are Millennials and Gen Z.


We are a team of experts

The OctoPlus team is passionate about creating innovative data-driven solutions that deliver.

Our founders have more than 10 years of experience in SEO, SEM and data analytics. Under their leadership, we have redefined the way that social media and influencer campaigns can be run to generate results for our clients.

Your one-stop digital marketing solution provider; we specialize in integrated marketing, branding, performance marketing and media relations.

Backed by our background in big data and marketing technologies, OctoPlus Media has successfully helped hundreds of companies improve the effectiveness of their marketing through AI technology.

Come talk to us

We share the same goal of taking your business to greater heights. Get in touch with us and drive results for your business now.

 Email bd@octoplusmedia.com