Xiaohongshu (OA) Content Management - The Star Ferry HK
![Xiaohongshu OA Management - Star Ferry](https://cdn.octoplusmedia.com/wp-content/uploads/2023/06/Xiaohongshu-OA-Management-Star-Ferry-1024x813.png)
![Xiaohongshu OA Management - Star Ferry 1](https://cdn.octoplusmedia.com/wp-content/uploads/2023/06/Xiaohongshu-OA-Management-Star-Ferry-1.png)
![Xiaohongshu OA Management - Star Ferry 2](https://cdn.octoplusmedia.com/wp-content/uploads/2023/06/Xiaohongshu-OA-Management-Star-Ferry-2.png)
Project Overview
- Advertiser:The “Star”Ferry
- Overview:Account creation and help the account to achieve goals such as fission, promotion of activity and brand awareness.
Strategy
- Through content, attract the attention of accurate user groups to achieve followers
- Various activities and latest information helps enhance brand influence;
- Promote marketing campaign
Results
- Fans and interaction overachieved expected KPI
Xiaohongshu Paid Ads Promotion - The Star Ferry HK
![Xiaohongshu Paid Ads - Star Ferry 1](https://cdn.octoplusmedia.com/wp-content/uploads/2023/06/Xiaohongshu-Paid-Ads-Star-Ferry-1-558x1024.png)
![Xiaohongshu Paid Ads - Star Ferry 2](https://cdn.octoplusmedia.com/wp-content/uploads/2023/06/Xiaohongshu-Paid-Ads-Star-Ferry-2-768x1421.png)
Project Overview
- Objective: To increase followers and build brand awareness on Xiaohongshu
Highlight
- SEM to help build the brand content exposure as the content appears in the top few position of the search result page when users search related keywords.
Results
- No. of followers achieved more than expected KPI