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Xiaohongshu KOC Marketing - Lancome (Cosmetic Skincare)

Lancôme is a French luxury perfumes and cosmetics house that distributes products internationally. Lancôme is part of the L’Oréal Luxury Products division, which is its parent company and offers luxury skin care, fragrances, and makeup at higher-end prices.

KOC Marketing - Product review

Xiaohongshu KOC marketing - Lancome 3
Xiaohongshu KOC marketing - Lancome 2
Xiaohongshu KOC marketing - Lancome 1


Project Overview

  • Advertiser: Lancome

  • Objective: To promote brand product and increase exposure, geo targeting Singapore and Malaysia.

Content Angle


  • Invited Xiaohongshu KOCs to experience the service and share the user experience on Xiaohongshu

  • Content with fans engagement to increase brand product and promotion exposure

  • Content ranked in the top few position with the enhancement of SEO



  • Positive engagements were recorded from the KOL’s followers (Likes & Collects & Comments)

  • No. of views and brand topics increased

  • Spark interests from the audiences and questions from comments are related to the brand service
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