Xiaohongshu KOC Marketing - NP360
Ngong Ping 360 is a bicable gondola lift on Lantau Island in Hong Kong. Intended to improve tourism to the area, the aerial lift was previously known as Tung Chung Cable Car Project
KOC Marketing - Share experience
Project Overview
- Advertiser: NP360
- Objective: To promote NP360 services to the Chinese consumers on Xiaohongshu, especially the Chinese travelers
Highlights
- Invited Xiaohongshu KOLs to experience the service and share the user experience of NP360
- Content with fans engagement to increase brand exposure
Results
- Positive engagements were recorded from the KOL’s followers (Likes & Collects & Comments)
- Spark interests from the audiences and questions from comments are related to the watches
