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Xiaohongshu KOC Marketing - NP360

Ngong Ping 360 is a bicable gondola lift on Lantau Island in Hong Kong. Intended to improve tourism to the area, the aerial lift was previously known as Tung Chung Cable Car Project

KOC Marketing - Share experience

Xiaohongshu KOC marketing - NP360 1


Project Overview

  • Advertiser: NP360
  • Objective: To promote NP360 services to the Chinese consumers on Xiaohongshu, especially the Chinese travelers

Content Angle


  • Invited Xiaohongshu KOLs to experience the service and share the user experience of NP360

  • Content with fans engagement to increase brand exposure



  • Positive engagements were recorded from the KOL’s followers (Likes & Collects & Comments)

  • Spark interests from the audiences and questions from comments are related to the watches
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