Xiaohongshu KOC Marketing - Breitling
Breitling SA is a Swiss luxury watchmaker and the company is known for its precision-made chronometers designed for aviators and is based in Grenchen, Switzerland.
KOC Macau Store Visits
Project Overview
- Advertiser: Breitling
- Objective: To promote Breitling Macau boutiques/stores (Galaxy & GLP) and watches to the Chinese consumers on Xiaohongshu, especially the Chinese travelers
Highlights
- KOL store visits on Xiaohongshu is one of the hottest trends right now in Mainland China.
- Invited Xiaohongshu KOLs to visit the Breitling Macau boutiques (Galaxy & GLP) and promote the Macau boutiques and boutiques-exclusive watches
- Videos are also promoted on other Chinese platforms such as WeChat Channels, Weibo and Dianping
Results
- Positive engagements were recorded from the KOL’s followers (Likes & Collects & Comments)
- Spark interests from the audiences and questions from comments are related to the watches
KOC Hainan Store Visits
Project Overview
- Advertiser: Breitling
- Objective: To promote Breitling Hainan boutiques/stores (Sanya) and watches to the Chinese consumers on Xiaohongshu, especially the Chinese travelers
Highlight
- KOL store visits on Xiaohongshu is one of the hottest trends right now in Mainland China.
- Invited Xiaohongshu KOLs to visit the Breitling Hainan boutiques (Sanya) and promote the Hainan boutiques and boutiques-exclusive watches.
- Videos are also promoted to Youtube and other Chinese platform such as WeChat, Weibo, Toutiao
Results
- Positive engagements were recorded from the KOL’s followers (Likes & Collects & Comments)
- Spark interests from the audiences and questions from comments are related to the watches
