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Xiaohongshu KOC Marketing - Yves Saint Laurent (Luxury brand)

Yves Saint Laurent SAS, also known as Saint Laurent and YSL, is a French luxury fashion house specializes in haute couture, ready-to-wear, leather accessories, and footwear. 

KOC Marketing - Product review

Xiaohongshu KOC marketing - YSL 1
Xiaohongshu KOC marketing - YSL 2

XHS post screenshots


Project Overview

  • Advertiser: YSL

  • Objective: To promote brand and increase exposure, geo targeting Singapore and Malaysia.

Content Angle


  • Invited Xiaohongshu KOCs to experience the service and share the user experience on Xiaohongshu

  • Content with fans engagement to increase brand product and promotion exposure



  • Positive engagements were recorded from the KOL’s followers (Likes & Collects & Comments)

  • No. of views and brand topics increased

  • Spark interests from the audiences and questions from comments are related to the brand service
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