Xiaohongshu KOC Marketing - Yves Saint Laurent (Luxury brand)
Yves Saint Laurent SAS, also known as Saint Laurent and YSL, is a French luxury fashion house specializes in haute couture, ready-to-wear, leather accessories, and footwear.
KOC Marketing - Product review
XHS post screenshots
Project Overview
- Advertiser: YSL
- Objective: To promote brand and increase exposure, geo targeting Singapore and Malaysia.
Highlights
- Invited Xiaohongshu KOCs to experience the service and share the user experience on Xiaohongshu
- Content with fans engagement to increase brand product and promotion exposure
Results
- Positive engagements were recorded from the KOL’s followers (Likes & Collects & Comments)
- No. of views and brand topics increased
- Spark interests from the audiences and questions from comments are related to the brand service
