Zhihu Content Marketing - Increase brand awareness | Zhihu Q&A | HKU Business School
Strengthen HKU Business School brand exposure and enhance brand recognition through Zhihu content marketing.
Summary
Content marketing: Increase the brand awareness of HKU Business School by providing answers under the popular questions on Zhihu.
Content angles
- The difference between before and after study MBA course
- What is the experience to study Part-time MBA?
- What is the requirement to apply for MBA?
Achievements
The answer highly exposed and achieved an excellent brand exposure effect
The article provided the answers and case studies, which helped to gain user’s interest
