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Zhihu Content Marketing - Increase brand awareness | Zhihu Q&A | HKU Business School

Strengthen HKU Business School brand exposure and enhance brand recognition through Zhihu content marketing.
Zhihu - HKU Business School
Zhihu - HKU Business School article



Content marketing: Increase the brand awareness of HKU Business School by providing answers under the popular questions on Zhihu.



Content angles

    • The difference between before and after study MBA course
    • What is the experience to study Part-time MBA?
    • What is the requirement to apply for MBA?



      • The answer highly exposed and achieved an excellent brand exposure effect

      • The article provided the answers and case studies, which helped to gain user’s interest

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