Zhihu CSEO Marketing Helping Cosmetics Brand Rebrand and Rejuvenate Product Image in China
Transformed the brand image from a brand that is for middle-aged and older adults to a brand that young people would love.
Summary
Repositioned the brand image of the well-known cosmetics brand. The brand image has transformed from a brand that is for middle-aged and older adults to a brand that young people would love.
Achievements
After 6-months of CSEO, the brand successfully entered the young consumer market, and the number of consumer users aged 20-30 on every platforms have increased significantly.
Article exposure increased from 50K to 300K through the Baidu CSEO. The negative reviews on Baidu first page have been reduced to 0 too.
Content angles
- What age is XX brand suitable for? Different products for different age groups
- How is XX brand? Unveiling some of the must-buy products
SEO keyword
- What age is Yue Sai suitable for?: Ranked #1 & #2 on Baidu 1st page
- How are Yue Sai skincare products?: Ranked #2 & #5 on Baidu 1st page
