Gucci Fendi Burberry collaborate with Tencent to customize WeChat Red Packet cover

• https://mp.weixin.qq.com/s/7hVI9sZ-WRA_D5rcY7i3bA
• https://mp.weixin.qq.com/s/5Ebnf9ciD9YGtKQ_mBdIaw

In early 2020, Gucci teamed up with Tencent to launch a customized WeChat red packet cover to launch a Spring Festival brand campaign to achieve a successful “localization” of communication and promotion.   Limited-time red envelope collection mechanism more attracted users to spontaneously in WeChat friends circle to launch an interaction, the topic of heat continued fermentation, for the brand has brought a long-term strong marketing transformation.