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Mead Johnson Live-Streaming Case Study

【Posted on: 2021 February】

Covid-19 played a big role changing internal organization and huge shift to online leveraging Live-streaming, and livestream selling is all the range in China now. Various platforms and companies have increased their investment in live streaming. At the same time, the scale of anchors and users are also growing rapidly. We recently planned and executed two overseas live streaming of cross-border e-commerce in Hong Kong and Macau.

Mead Johnson on Singles’ Day in Hong Kong

Promoted via a 3 pronged strategy – Live Streaming, KOL Article & Private Traffic.

3 famous Mommy and Baby KOL from Mainland hosted live, accentuated the promotion and the worthiness for purchasing Infant Milk Formula (IMF) on WeChat Live

HK mead johnson LIVE-STREAMING CASE STUDY
HK mead johnson LIVE-STREAMING CASE STUDY
HK mead johnson LIVE-STREAMING CASE STUDY
  • KOL WeChat Article Write-up to hype on the products and WeChat Live
LIVE-STREAMING CASE STUDY
LIVE-STREAMING CASE STUDY
  • Fission through Wechat Private traffic
LIVE-STREAMING CASE STUDY
LIVE-STREAMING CASE STUDY
LIVE-STREAMING CASE STUDY

2020 Taobao Macau live-streaming on Singles’s Day in Macau.

  • Try the form of “show + sell product” for the first time on the countdown night of Singles’ Day.
LIVE-STREAMING CASE STUDY
LIVE-STREAMING CASE STUDY
LIVE-STREAMING CASE STUDY
  • Cross-border marketing cooperation – Taobao × Suncity Macau
LIVE-STREAMING CASE STUDY
  • Multiple creative TVC
Mead Johnson Live-Streaming Case Study

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It’s a team with one single shared goal, which is our client’s success. Deliver results for your business now. 
 Email: bd@octoplusmedia.com

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