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CSEO (Word of Mouth)

Successfully ranked the brand for luxury skincare keywords

How to Create WOM around High-End Skincare Brand on Xiaohongshu | RED Influencer CSEO

How to Create WOM around High-End Skincare Brand on Xiaohongshu | RED Influencer CSEO Rank the brand keywords and generic keywords on XiaoHongShu first search results page for Japan luxury skincare Summary To rank the brand keywords and generic keywords on XiaoHongShu first search results page for Japan luxury skincare Achievements Successfully ranked a total […]

How to Create WOM around High-End Skincare Brand on Xiaohongshu | RED Influencer CSEO Read More »

How to Promote a New Launching Hero Product via Xiaohongshu Influencer Marketing?

How to Promote a New Launching Hero Product via Xiaohongshu Influencer Marketing?

How to Promote a New Launching Hero Product via Xiaohongshu Influencer Marketing? Driving product awareness through micro-influencer campaigns in China    Summary An overseas beauty brand wished to open a Xiaohongshu business account and create a viral hair mask product, raising its online sales through the platform Achievement Successfully launched a viral product Sales volume

How to Promote a New Launching Hero Product via Xiaohongshu Influencer Marketing? Read More »

How a start-up brand quickly enter China and gain awareness via WOM campaign?

How a start-up brand quickly enter China and gain awareness via WOM campaign?

How a start-up brand quickly enter China and gain awareness via WOM campaign? Raising e-commerce sales through CSEO and WOM for a phone case start-up    Summary An overseas start-up tasked us with marketing their product in China. We helped the client to enter the China market successfully, to much praise and positive reception, which

How a start-up brand quickly enter China and gain awareness via WOM campaign? Read More »

Drive Chinese Tourists to Store in the Airport Duty Free Shop

Drive Chinese Tourists to Shop in the Airport Duty Free Shop for Global Beauty Brand

Drive Chinese Tourists to Shop in the Airport Duty Free Shop for Global Beauty Brand Help an international beauty brand to conduct word-of-mouth marketing for their new products on Baidu   Project Overview Objective: Help an international beauty brand to conduct word-of-mouth marketing for their new products on Baidu Achievement Ranked top positions on Baidu

Drive Chinese Tourists to Shop in the Airport Duty Free Shop for Global Beauty Brand Read More »

Market to Chinese Tourists through Xiaohongshu

How to Create a Must-Visit Shopping Spot for Chinese Tourists on Xiaohongshu

How to Create a Must-Visit Shopping Spot for Chinese Tourists on Xiaohongshu Driving awareness and generating sales through a CSEO campaign boosted by WOM   Summary We were tasked with marketing a local vintage watch shop – that was previously only frequented by local customers – to Chinese tourists, unlocking a new revenue stream. Achievement

How to Create a Must-Visit Shopping Spot for Chinese Tourists on Xiaohongshu Read More »

Establishing brand credibility in China through social proof on Baidu and Zhihu

Promote Social Proof for HealthCare Brand Entering China via Zhihu and WOM Marketing

Promote Social Proof for HealthCare Brand Entering China via Zhihu and WOM Marketing Entering the China market successfully as a healthcare brand through Zhihu and WOM    Summary We helped an overseas healthcare start-up brand launch in the China market, garner social proof and positive brand sentiment, and raised their sales volume. Achievement After just

Promote Social Proof for HealthCare Brand Entering China via Zhihu and WOM Marketing Read More »

xiaohongshu wom marketing cseo

Creating a New Check-in Hotspot Via Xiaohongshu WOM Marketing

Creating a New Check-in Hotspot Via Xiaohongshu WOM Marketing   Summary We were tasked with helping a well-known shopping mall spread awareness about its promotional events, generate more traffic from Chinese tourists and raise brand influence. At the same time, we also created a digital check-in hotspot to raise further awareness, boosted by social proof.

Creating a New Check-in Hotspot Via Xiaohongshu WOM Marketing Read More »

Brand Repositioning in China WOM Marketing

How to Market for a Beauty Brand Repositioning in China via WOM Marketing

How to Market for a Beauty Brand Repositioning in China via WOM Marketing   Summary A multinational beauty conglomerate sought our help in repositioning their brand and product image from one for middle-aged consumers to one loved by the younger generation. Achievement Through CSEO efforts spanning only half a year, the brand has successfully appealed

How to Market for a Beauty Brand Repositioning in China via WOM Marketing Read More »

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OctoPlus is a marketing technology company focused on China inbound and outbound marketing. We specialize in helping brands across the world to succeed in China market, or targeting Chinese travellers from pre-travel planning to during travel in destination country.
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  • Room 913, 9/F., Chinachem Golden Plaza, No. 77 Mody Road, Kowloon, Hong Kong
  • Room 404, Wanke Fuchun Dongfang Building, No. 7006 Shennan Road, Futian District, Shenzhen
  • 33, Zhong Shan Wu Lu, Guangdong, Guangzhou 510000
  • Jalan Bangsar, 59200 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
  • 18 Cross Street, Cross Street Exchange, #02-101, S( 048423), Singapore
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© Copyright. OctoPlus Media Global Limited 2022. All rights reserved

OctoPlus Media White Logo
OctoPlus is a marketing technology company focused on China inbound and outbound marketing. We specialize in helping brands across the world to succeed in China market, or targeting Chinese travellers from pre-travel planning to during travel in destination country.
Whatsapp Weixin Envelope Skype Link
  • BD@octoplusmedia.com
  • C/26, Talon Tower, 38 Connaught Road West, Sheung Wan, Hong Kong
  • 2806D, Hanggang Fuchun Business Building, Futian District, Shenzhen, Guangdong
  • 33, Zhong Shan Wu Lu, Guangdong, Guangzhou 510000
  • Jalan Bangsar, 59200 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
  • 18 Cross Street, Cross Street Exchange, #02-101, S( 048423), Singapore

© Copyright. OctoPlus Media Global Limited 2022. All rights reserved

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