WeChat

WeChat Advertising l Pediatric nutrition l Mead Johnson HK Project Overview Advertiser: Mead Johnson HK Overview: Promote Mead Johnson HK WeChat e-commerce store and generate sales for Mead Johnson   Content Marketing Females (newly married, married, pregnancy, babies 0-3years old) Enhanced targeting with China Data Bank Formulate different creative banners & ad copy and strategic […]

WeChat Advertising l Higher Education l EdUHK Project Overview Advertiser: The Education University of Hong Kong (EduHK) Overview: Geographical targeting to target precise target audience to follow EdUHK WeChat Official Account, content creation & customized welcome message to promote admissions/enrollment courses to the new followers   Content Marketing Strategic geographical targeting Content creation and customized

WeChat Advertising l Luxury Brand l BREITLING Project Overview Advertiser: Breitling Overview: Promote newly launched Macau Breitling pop-up stores & limited-edition watches to the tourists/travelers from Mainland China. Enhanced targeting by using China Data Bank   Content Marketing Travelers/Tourists from Mainland China High Net-Worth Individuals that has high consumption and interest in luxury (jewellery &

WeChat Advertising l Data Intelligence l ICIS Project Overview Advertiser: ICIS (Independent Chemical & Energy Market Intelligence) Overview: Promote ICIS WeChat Official Account and generate business exposure in Mainland China   Content Marketing B2B targeting Interest targeting (Energy & Materials, Data Analysis, Financial, Trade & Procurement, etc) Results Successfully attracted many new followers CPA minimized

WeChat Advertising l Creative & Fashion l Prym Consumer Asia Project Overview Advertiser: Prym Consumer Asia Overview: Helping Prym Consumer to enter mainland China market by building an entirely new WeChat Official Account, and help to promote their WeChat OA to suitable target audience   Content Marketing Target audiences who are interested in handicrafts, DIY,

WeChat Advertising l Management Service l Crown Records Management Project Overview Advertiser: Crown Records Management Overview: Crown Records Management would like to attract new users to follow their WeChat Official Account   Content Marketing Target audiences who interested in Business Administration, Business and Economics, Business Services, Internet, Electronics, Technology, etc Results Successfully attracted potential users

WeChat Advertising l Higher Education | HKU MBA Project Overview Advertiser: HKU MBA Programmes Overview: HKU MBA Programmes would like to increase registration of the webinar for part-time MBA courses.   Content Marketing Target people who interested in part-time MBA courses, education professional courses, using keywords like ‘part-time mba’,”mba courses” to attract behaviour related target

WeChat Advertising l Higher Education | CUHK Project Overview Advertiser: CUHK MBA Overview: Through WeChat Moment Ads and WeChat OA Ads, with customized detailed tailor-made targeting plan and OctoPlus unique China Data Bank to target specific audiences, promoting event to suitable audiences while minimizing cost per lead.   Content Marketing Target people who are interested

WeChat Advertising l Beauty Brand | POLA Project Overview Advertiser: Pola, Japan well-know beauty brand Overview: By using the coverage of WeChat Moments and the ability to accurately reach, we targeted Pola’s customer groups and combine member discount activities to achieve new membership. Content Marketing Target people who interested in high-end skin care and beauty,