Xiaohongshu Mass Blogger Seeding to Attract Chinese Tourists’ Attention on a Hong Kong Beauty Brand | RED CSEO To attract a large number of Chinese tourists to visit the retail stores in Hong Kong to purchase products and improve the revenue. Summary To attract a large number of Chinese tourists to visit the retail […]
How to Create WOM around High-End Skincare Brand on Xiaohongshu | RED Influencer CSEO Rank the brand keywords and generic keywords on XiaoHongShu first search results page for Japan luxury skincare Summary To rank the brand keywords and generic keywords on XiaoHongShu first search results page for Japan luxury skincare Achievements Successfully ranked a total
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How to Promote a New Launching Hero Product via Xiaohongshu Influencer Marketing? Driving product awareness through micro-influencer campaigns in China Summary An overseas beauty brand wished to open a Xiaohongshu business account and create a viral hair mask product, raising its online sales through the platform Achievement Successfully launched a viral product Sales volume
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How to Create a Must-Visit Shopping Spot for Chinese Tourists on Xiaohongshu Driving awareness and generating sales through a CSEO campaign boosted by WOM Summary We were tasked with marketing a local vintage watch shop – that was previously only frequented by local customers – to Chinese tourists, unlocking a new revenue stream. Achievement
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Creating a New Check-in Hotspot Via Xiaohongshu WOM Marketing Summary We were tasked with helping a well-known shopping mall spread awareness about its promotional events, generate more traffic from Chinese tourists and raise brand influence. At the same time, we also created a digital check-in hotspot to raise further awareness, boosted by social proof.
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App of the month – XIAOHONGSHU Xiaohongshu, also known as Little Red Book, It’s one of the largest and fastest growing social e-commerce apps in China, and unlike other e-commerce platforms, it started as a community where users can post product photos with reviews and tips for other users to read, comment, and save to
Xiaohongshu – Content seeding Strategy 【Posted on: 2021 July】 XIAOHONGSHU – CONTENT SEEDING STRATEGY Xiaohongshu has a high-quality, high-net-worth, active user group in China, with 450 million registered users. In addition to younger users, female users account for 78%. They have strong spending power. More than 90% of users habitually learn about product information in
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Louis Vuitton held its First Live Stream on Xiaohongshu 【Posted on: 2020 April】 LV’s First Live Stream on Xiaohongshu As the global epidemic gradually deteriorated, the luxury goods industry, which focuses on offline sales, was hit hard, and many brands chose to temporarily close their stores. Innovation in post-coronavirus China, Louis Vuitton is the first
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XIAOHONGSHU BANNED 39 BRANDS 【Posted on: 2022 January】 XIAOHONGSHU BANNED 39 BRANDS On January 5, 2022, Xiaohongshu launched the second round of the “false marketing” governance project, and 39 consumer brands, medical beauty institutions and medical beauty product brands suspected of illegal marketing were banned. The scope of this governance has been extended to offline
Xiaohongshu Maternal and Child Industry Report 2020 【Posted on: 2021 January】 When we think of Xiaohongshu or Little Red Book, we immediately associate beauty & skincare product on the platform. This has created a lot of stereotypes and XHS is actively promoting other content ecology, especially maternal & infant, fashion, apparel, culture & tourism. This
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