Louis Vuitton held its First Live Stream on Xiaohongshu 【Posted on: 2020 April】 LV’s First Live Stream on Xiaohongshu As the global epidemic gradually deteriorated, the luxury goods industry, which focuses on offline sales, was hit hard, and many brands chose to temporarily close their stores. Innovation in post-coronavirus China, Louis Vuitton is the first […]
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XIAOHONGSHU BANNED 39 BRANDS 【Posted on: 2022 January】 XIAOHONGSHU BANNED 39 BRANDS On January 5, 2022, Xiaohongshu launched the second round of the “false marketing” governance project, and 39 consumer brands, medical beauty institutions and medical beauty product brands suspected of illegal marketing were banned. The scope of this governance has been extended to offline
Xiaohongshu Maternal and Child Industry Report 2020 【Posted on: 2021 January】 When we think of Xiaohongshu or Little Red Book, we immediately associate beauty & skincare product on the platform. This has created a lot of stereotypes and XHS is actively promoting other content ecology, especially maternal & infant, fashion, apparel, culture & tourism. This
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ADVERTISING WITH XIAOHONGSHU (LITTLE RED BOOK) -“Word of Mouth Advertising” Largest Social E-commerce Platform for Millennials in China Hybrid of Social Media and E-commerce Today, millennials in China have the main purchasing power and the consumer market has transformed from traditional e-commerce platform to a combination of social media and e-commerce. Word of mouth advertising
Welcome to our Cantonese edition of China Marketing Academy! Have you ever wondered why your posts on Xiaohongshu (RED) get restricted all of the sudden, or your account is blocked for no reason? In this video, our marketing coach, Hilson will guide you through the latest brand management rules of Xiaohongshu and help you to
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2025 China digital marketing: Insights for Global Brands Looking to grow your brand in China? Discover the 2025 Digital Marketing trends through paid campaigns, consumer behaviour and digital advertising. At OctoPlus Media, we specialize in helping brands grow with tailored China digital marketing strategies. China’s digital marketing landscape is undergoing rapid transformation, driven by evolving consumer
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21st Century Business Herald: A Pioneer in Digital Financial Media As one of China’s leading financial media brands, 21st Century Business Herald leverages a robust multimedia ecosystem—spanning websites, mobile apps, and major social platforms—to ensure precise brand communication. Since its inception, the outlet has seamlessly integrated digital content and diverse services, blending traditional and emerging
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Caixin – The Most Preferred Media for Financial and Economic Brands Caixin Media: Leading Global Financial Media Platform I. Caixin Media’s Omni-channel Strategy Caixin Media, as China’s leading full-media institution, has established a significant position in the domestic and international financial news industry through its robust journalistic capabilities and innovative business model. Since its establishment
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2024 Trends in Shopping Tourism Development in China Contact OctoPlus Media for the Full Report! Market Background and Policy Support for Shopping Tourism 1. The Synergy of Online and Offline Shopping Evolving Consumer Behavior: Chinese consumers increasingly value the convenience of online shopping while seeking the immersive experience of offline stores. Leading E-commerce Platforms: Platforms
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