Louis Vuitton held its First Live Stream on Xiaohongshu 【Posted on: 2020 April】 LV’s First Live Stream on Xiaohongshu As the global epidemic gradually deteriorated, the luxury goods industry, which focuses on offline sales, was hit hard, and many brands chose to temporarily close their stores. Innovation in post-coronavirus China, Louis Vuitton is the first […]
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XIAOHONGSHU BANNED 39 BRANDS 【Posted on: 2022 January】 XIAOHONGSHU BANNED 39 BRANDS On January 5, 2022, Xiaohongshu launched the second round of the “false marketing” governance project, and 39 consumer brands, medical beauty institutions and medical beauty product brands suspected of illegal marketing were banned. The scope of this governance has been extended to offline
Xiaohongshu Maternal and Child Industry Report 2020 【Posted on: 2021 January】 When we think of Xiaohongshu or Little Red Book, we immediately associate beauty & skincare product on the platform. This has created a lot of stereotypes and XHS is actively promoting other content ecology, especially maternal & infant, fashion, apparel, culture & tourism. This
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ADVERTISING WITH XIAOHONGSHU (RedNote) -“Word of Mouth Advertising” Largest Social E-commerce Platform for Millennials in China Hybrid of Social Media and E-commerce Today, millennials in China have the main purchasing power and the consumer market has transformed from traditional e-commerce platform to a combination of social media and e-commerce. Word of mouth advertising gradually becomes
Welcome to our Cantonese edition of China Marketing Academy! Have you ever wondered why your posts on Xiaohongshu (RED) get restricted all of the sudden, or your account is blocked for no reason? In this video, our marketing coach, Hilson will guide you through the latest brand management rules of Xiaohongshu and help you to
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China Marketing Strategy 2026: Consumer Trends & Digital Insights China’s digital landscape is evolving faster than ever. As AI technology becomes increasingly integrated into daily life, 2026 is expected to mark a major shift in how consumers search, shop, interact with content, and connect with brands. Today’s China consumers are no longer only attracted by
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China Influencer Marketing 2026: Driving Social Media Conversion As China’s digital ecosystem continues to evolve, celebrity marketing in 2026 has entered a new phase defined by precision targeting, platform integration, and performance-driven collaboration. At OctoPlus Media, we closely monitor emerging trends across China social media platforms including Xiaohongshu (RedNote), Douyin, Weibo, and WeChat. For brands entering
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Decoding the China Market: The 2026 Home Life Emotional Insights Whitepaper China’s home and living market is undergoing a profound transformation. For overseas brand executives and cross-border marketers, understanding the evolving mindset of the Chinese consumer is no longer just an advantage—it is a necessity. Gone are the days when mere functional utility, technical parameters,
Decoding the China Market: The 2026 Home Life Emotional Insights Whitepaper China’s home and living market is undergoing a profound transformation. For overseas brand executives and cross-border marketers, understanding the evolving mindset of the Chinese consumer is no longer just an advantage—it is a necessity. Gone are the days when mere functional utility, technical parameters,
Decoding the China Market: The 2026 Home Life Emotional Insights Whitepaper Read More »
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