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China’s Beauty Industry Marketing Hot Topics and Latest Trends

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2022 China’s Beauty Industry Marketing Hot Topics and Latest Trends The consumer market in China’s beauty industry has always remained high, especially consumers’ enthusiasm for beauty and skincare products. We have summarized the KOL launch strategy, hot topics, trends and innovative marketing in the beauty industry in 2022 based on the “Miaokan · Beauty Industry […]

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2023 China KOL Marketing White Paper

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2023 China KOL Marketing White Paper Miaozhen System and China Advertising Association jointly released the “2023 KOL Marketing White Paper”, which explains in detail the 6 major trends of KOL marketing and 6 major practical guidelines of KOL marketing in 2023. The following is an overview of key points compiled according to the report. China’s

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2022 World Cup China Brand Marketing Insight

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2022 World Cup China Brand Marketing Insight According to data from QuestMobile’s 2022 World Cup Marketing Insights Report, the trend of World Cup-related content has increased significantly closer to the start of the World Cup, and most of the content is related to World Cup knowledge, popular national teams, and World Cup winner predictions. Most

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2022 China KOL Marketing Overview and Strategy

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2022 China KOL Marketing Overview and Strategy In 2022, the number of mobile internet users in China has increased, and the number of monthly active users of the leading media platforms including long and short videos, social media, and e-commerce platforms has stagnated. Consumers are more distracted, they follow their interests to search for content,

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Content Seeding in China – How Brands can Increase Sales through Content Seeding

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Content Seeding in China – How Brands can Increase Sales through Content Seeding In China, it is very common for brands to adopt product-craving strategies on social media to attract more consumers and increase sales. Content such as recommendations for good items and sharing experiences are common ways of product craving. They target users’ desire

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China Regulations Update - Provisions on the Administration of Internet Pop-up Information Push Services

China Regulations – Provisions on the Administration of Internet Pop-up Information Push Services

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China Regulations – Provisions on the Administration of Internet Pop-up Information Push Services This is part of our series on the regulatory policies updates, reports and advertising laws – Xiaohongshu Banned 39 Brands, March update, December update, November update, October update, Anti-monopoly crackdown, PIPL, Advertising law, Medical Advertising, IP Location Regulations , Didi US$1.2 Billion Fine, Measures for Security Assessment of Data Export China’s new regulations on

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CHINA KEY MEDIA

CHINA KEY MEDIA

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CASE STUDY

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