Marketing to Chinese tourists Discover online and O2O marketing strategies using Xiaohongshu, WeChat, Baidu, KOLs, micro-influencers, LBS and SMS. 72% of Chinese tourists rely on online reviews when planning their trip Affluent Chinese tourists tend to base their travel-related decisions on online reviews by other travellers. They compare destinations, and look for discounts and deals […]
2022 LUXURY INDUSTRY INSIGHTS 【Posted on: 2022 April】 2022 LUXURY INDUSTRY INSIGHTS The luxury industry report made by Miaozhen System and Mininglamp Technology observes and analyses the traffic and strategies of luxury goods on social media, brand communication, crowd observation, hot topics and market trends, and publishes six luxury goods industry reports. Brand product categories
Jiemian – China’s influential and original financial news app Jiemian News is an influential and original financial news media in China, founded by Shanghai United Media Group in September 2014. With financial and economic topics as its core, Jiemian News has four major content sections and more than 40 content channels. In 2017, Jiemian News
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China Internet “Native” Gen Z Insights Report 2022 by QuestMobile Born seamlessly into the age of the internet era, Gen Z is deeply influenced by digital information technology, smartphones, mobile videos, etc. QuestMobile has released the Gen Z Insights Report 2022, which provides an in-depth analysis of the purchasing power of the “native” Gen Z,
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China Regulations – Measures for Security Assessment of Data Export This is part of our series on the regulatory policies updates, reports and advertising laws – Xiaohongshu Banned 39 Brands, March update, December update, November update, October update, Anti-monopoly crackdown, PIPL, Advertising law, Medical Advertising, IP Location Regulations , Didi US$1.2 Billion Fine. China’s “Measures for Security Assessment of Data Exports” has been officially implemented since September
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China Marketing Insights Monthly Newsletter [September 2022] Hello, Welcome to our September Newsletter. We bring the latest regulatory updates as it happens in China. “Measures for Security Assessment of Data Export” has been officially implemented since Sep 1, 2022. We break down the details as it impacts all overseas advertisers. Our research department has analysed 5 key
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SaSa Hong Kong collaborated with WeChat for the first-ever cross-border e-commerce live streaming – A new direction for cross-border marketing Live streaming marketing is the hottest marketing strategy in China right now. However, how can brands build a cost-effective and unique live streaming session? How to break through the barrier between cross-border e-commerce and live streaming?
Yahoo News:OctoPlus Donates Free Wesales Usage for 3 months HONG KONG, Feb. 10, 2020 /Yahoo News/ — Greater China marketing tech company OctoPlus Media Limited is offering free use of its proprietary cross-border ecommerce platform China WeSales™ for global eCommerce brands whose products will help regions affected by coronavirus epidemic, including mainland China, Hong Kong, Macau and Taiwan. Eligible brands can register to register free subscription of WeSales from here: https://www.octoplusmedia.com/ChinaWesales Transborder
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OctoPlus Media spoke at Chat conference sharing their unique experiences in leveraging WeChat Smart Ecosystem for Chinese cross-border shoppers 2019 May, Hong Kong OctoPlus Media Global Limited Business Manager Mario Chow gave a speech at Chat conference sharing their unique experiences in leveraging WeChat Smart Ecosystem for Chinese cross-border shoppers. In his speech, he staged
OctoPlus Spoke at Get Social Hong Kong Event about China Social WOM Marketing trends 2019 Jan, Hong Kong OctoPlus CEO Mia Chen and Social Media Strategist Iris Jiang gave a speech at Get Social Hong Kong event sharing the latest social media trend in China. In their speech, they analyzed the 8 touch-points of brand exposure for
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