China’s Virtual Digital Human Influencer With the rise of the virtual digital human of the metaverse concept in 2021 and the increasing demand for digital life among Chinese people under the epidemic, consumer-grade VR hardware and smartphone applications, the development of virtual digital human is rapidly heating up. In China, there are a rising number […]
What is Private Traffic? Introduction to WeChat Private Traffic “Private traffic” is the buzzword in China’s digital marketing sector, but do you know what is private traffic and public traffic? In this video, our marketing coach, Karen will introduce you to private traffic in China. Presented by: Cover topics: WeChat official account creation, content management,
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What major content marketing mistake do brands tend to make and how can you avoid it? 【Posted on: 2019 April】 One of the biggest mistakes that brands make when doing content marketing is assuming that spending money equals getting exposure on their content. This is something you especially want to avoid on Xiaohongshu. The more
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What is “Private Traffic”? Which is popular during Epidemics? How to make use of “Private Traffic”? 【Posted on: 2021 February】 1. What is Private Traffic? First, we need to understand what Public Traffic is. Public traffic is open to everyone, such as offline traffic, BAT（Baidu, Alibaba, Tencent）traffic, like WeChat, QQ, Tmall, Taobao, Baidu, Douyin, Kuaishou,
Deep-dive of Tencent Smart Retail WeChat Mini Program – Retail Industry 【Posted on: 2020 May】 This mini program acts as a retail service collection and recommendation platform that directly targets consumers. Users can easily enter the mini program via WeChat Pay. Online shopping mall: The mini program incorporates big brands and popular offline stores like
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Marketing to Chinese Tourists for Hotel Booking App Download | China Data Bank | Agoda Drive higher app downloads & sales via controlled A/B testing Project Overview Advertiser: Agoda Objective: A/B Testing, boost the app download & sales Highlights OctoPlus Solution: China Data Bank + DSP Location: Tier 1 & 2 cities Targeting 2
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11.11 Ecommerce Platform Chinese Celebrities Marketing Report 【Posted on: 2021 December】 According to the “2021 Double Eleven Data Report” released by the WEIQ celebrity platform for Double Eleven this year, celebrities are still an important means of brand marketing. And this year’s Double 11 marketing content is the main core, and live broadcasts on major
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China Tech Crackdown – December updates 【Posted on: 2021 December】 CHINA TECH CRACKDOWN – DECEMBER UPDATES We continue our coverage on the great tech crackdown in China. If you have missed our previous coverage, read more about the Anti-monopoly crackdown, PIPL, Advertising law updates, October Update & November Update. Before we dive into all the doom & gloom, let us start
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2021 Xiaohongshu Brand Marketing Manual 【Posted on: 2021 November】 2021 XIAOHONGSHU BRAND MARKETING MANUAL Yien Century Data Technology conducted a brand marketing analysis based on the consumption industry of Xiaohongshu this year. Xiaohongshu, as the “content seeding” aggregation place of major brands, realizes the transformation from “content seeding” to “content syndication” through live streaming e-commerce,
China Tech Crackdown – November updates 【Posted on: 2021 November】 CHINA TECH CRACKDOWN – NOVEMBER UPDATES We continue our coverage on the great tech crackdown in China. If you have missed our previous coverage, read more about the Anti-monopoly crackdown, PIPL, Advertising law updates, October Update. November has been a very busy month for China policymakers, several new draft
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