China Internet “Native” Gen Z Insights Report 2022 by QuestMobile Born seamlessly into the age of the internet era, Gen Z is deeply influenced by digital information technology, smartphones, mobile videos, etc. QuestMobile has released the Gen Z Insights Report 2022, which provides an in-depth analysis of the purchasing power of the “native” Gen Z, […]
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China Regulations – Measures for Security Assessment of Data Export This is part of our series on the regulatory policies updates, reports and advertising laws – Xiaohongshu Banned 39 Brands, March update, December update, November update, October update, Anti-monopoly crackdown, PIPL, Advertising law, Medical Advertising, IP Location Regulations , Didi US$1.2 Billion Fine. China’s “Measures for Security Assessment of Data Exports” has been officially implemented since September
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China Marketing Insights Monthly Newsletter [September 2022] Hello, Welcome to our September Newsletter. We bring the latest regulatory updates as it happens in China. “Measures for Security Assessment of Data Export” has been officially implemented since Sep 1, 2022. We break down the details as it impacts all overseas advertisers. Our research department has analysed 5 key
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SaSa Hong Kong collaborated with WeChat for the first-ever cross-border e-commerce live streaming – A new direction for cross-border marketing Live streaming marketing is the hottest marketing strategy in China right now. However, how can brands build a cost-effective and unique live streaming session? How to break through the barrier between cross-border e-commerce and live streaming?
Yahoo News:OctoPlus Donates Free Wesales Usage for 3 months HONG KONG, Feb. 10, 2020 /Yahoo News/ — Greater China marketing tech company OctoPlus Media Limited is offering free use of its proprietary cross-border ecommerce platform China WeSales™ for global eCommerce brands whose products will help regions affected by coronavirus epidemic, including mainland China, Hong Kong, Macau and Taiwan. Eligible brands can register to register free subscription of WeSales from here: https://www.octoplusmedia.com/ChinaWesales Transborder
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OctoPlus Media spoke at Chat conference sharing their unique experiences in leveraging WeChat Smart Ecosystem for Chinese cross-border shoppers 2019 May, Hong Kong OctoPlus Media Global Limited Business Manager Mario Chow gave a speech at Chat conference sharing their unique experiences in leveraging WeChat Smart Ecosystem for Chinese cross-border shoppers. In his speech, he staged
OctoPlus Spoke at Get Social Hong Kong Event about China Social WOM Marketing trends 2019 Jan, Hong Kong OctoPlus CEO Mia Chen and Social Media Strategist Iris Jiang gave a speech at Get Social Hong Kong event sharing the latest social media trend in China. In their speech, they analyzed the 8 touch-points of brand exposure for
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China’s Virtual Digital Human Influencer With the rise of the virtual digital human of the metaverse concept in 2021 and the increasing demand for digital life among Chinese people under the epidemic, consumer-grade VR hardware and smartphone applications, the development of virtual digital human is rapidly heating up. In China, there are a rising number
What is Private Traffic? Introduction to WeChat Private Traffic “Private traffic” is the buzzword in China’s digital marketing sector, but do you know what is private traffic and public traffic? In this video, our marketing coach, Karen will introduce you to private traffic in China. Presented by: Cover topics: WeChat official account creation, content management,
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What major content marketing mistake do brands tend to make and how can you avoid it? 【Posted on: 2019 April】 One of the biggest mistakes that brands make when doing content marketing is assuming that spending money equals getting exposure on their content. This is something you especially want to avoid on Xiaohongshu. The more
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