Search Results for: xiaohongshu

China Marketing Insights Monthly Newsletter [January 2022] Welcome to 2022! In this newsletter, we cover several trends reports. But first, as the big tech crackdown and stricter policy are being enforced we see more companies taking a proactive stand in regulating their growth & compliance. We look into the details of Xiaohongshu banning 39 brands

China Marketing Insights Monthly Newsletter [February 2022] Hello, Wishing you all a very happy Chinese New Year! We start the issue with a deep dive into one of the toughest industries to advertise for – Pharmaceutical & Medical devices. This is part of our series that focuses on the regulatory policy updates and its impact

China Marketing Insights Monthly Newsletter [March 2022] Hello, Welcome to our March Newsletter. In this issue, we start with the roundup of China regulatory announcements – Content moderation law is in effect from 1st March 2022, consumer privacy protection enablement through Private Data Networks, clean cyberspace, and more. Next, we take a look at the mini-program ecosystem development based

China Marketing Insights Monthly Newsletter [April 2022] Hello, Welcome to our April Newsletter. In this issue, we bring several insights reports. First up is the 2021 China invalid traffic report from our partner Miaozhen – having analyzed over 77,000 campaigns they found that over 5 billion USD was lost to invalid traffic. Next, we look

China Marketing Insights Monthly Newsletter [October 2021] Hello, Welcome to our October Newsletter. Tech crackdown is getting serious traction. We cover some of the major developments this month – LinkedIn scaling down in China, opening up of walled gardens, ban on cross-border transfer of data, approved news outlets & ban on private capital in news

China Marketing Insights Monthly Newsletter [July 2021] Hello, Welcome to our July Newsletter. You might have read several news about stricter data privacy control in China, several apps removed from stores, no new user registrations, multiple companies have pledged to follow new guidelines, Alibaba and Tencent are opening up their respective ecosystem to each other.

China Marketing Insights Monthly Newsletter [October 2020] Hello, Welcome to our October Newsletter. October was seen as a barometer for China’s domestic travel confidence. And the numbers so far have not disappointed. Total domestic tourist exceeded 637 Million although a bit lower compared to last year, a Y-O-Y recovery at 79%. Spending also was at

China Marketing Insights Monthly Newsletter [April 2021] Hello, Welcome to our April Newsletter. May holiday will be upon China soon & everyone is watching the travel pattern very keenly. Ctrip is predicting that Macau travel will be larger than pre-pandemic 2019 trips. Both airline & hotel prices have sky-rocketed in the last month and there

China Marketing Insights Monthly Newsletter [November 2021] Hello, Welcome to our November Newsletter. As we draw closer to the end of another turbulent year, we see more optimism ahead! Tech crackdown is relentless, we see more heavy-handedness from Beijing and we round up some major news in our November update. In this issue, we look