Search Results for: xiaohongshu

China Blocked the Live-streaming of “Big Stomach King” in fight against Food Wastage 【Posted on: 2020 August】 CHINA BLOCKED THE LIVE-STREAMING OF “BIG STOMACH KING” IN FIGHT AGAINST FOOD WASTAGE The behaviour of some food vloggers entails serious wastage of food in China. On August 13, Chinese state broadcaster CCTV criticised online eating programmes that […]

KOL Marketing on China New Media 【Posted on: 2020 August】 Scare and Proportion of livestream users  KOL MARKETING ON CHINA NEW MEDIA The emergence of Covid-19 has made consumers pay more attention to online. With the diversification of consumers’ exposure to media, new media marketing has become the first choice of advertisers. The roles of

CHINA REGULATIONS – MAJOR CHINESE PLATFORMS DISPLAY IP LOCATION OF USERS 【Posted on: 2022 May】 This is part of our series on the regulatory policies updates, reports and advertising laws – Xiaohongshu Banned 39 Brands, December update, November update, October update, Anti-monopoly crackdown, PIPL, Advertising law, Medical Advertising. On April 15th, Douyin, Toutiao, Kuaishou, Zhihu, Baijiahao (Baidu content platform) and other platforms announced

618 MID-YEAR ECOMMERCE PROMOTION LAUNCH STRATEGY 【Posted on: 2022 June】 618 is the second-largest and most important shopping festival in China, while Double 11 is the largest shopping festival. From June 1st to June 18th every year, China’s e-commerce landscape is full of large-scale promotions and discounts on the hottest products of the moment, so

What is “Private Traffic”? Which is popular during Epidemics? How to make use of “Private Traffic”? 【Posted on: 2020 June】 WHAT IS “PRIVATE TRAFFIC”? WHICH IS POPULAR DURING EPIDEMICS? HOW TO MAKE USE OF “PRIVATE TRAFFIC”? 1. What is Private Traffic? First, we need to understand what Public Traffic is. Public traffic is open to