Strategic Expats KOL Seeding: Elevate Your Digital Marketing in China
Expats KOL in China! New Inspiration for Brand Marketing
For overseas brands looking to enter the Chinese market, are there more choices beyond local influencers? OctoPlus provides you with fresh marketing inspiration: “Foreign Talents in China.”
From the perspective of foreigners, introduce and promote overseas brands in China.
Comprehensively enhance brand and product credibility, and bring about a fresh collision of Chinese and foreign cultures!
Q&A for Overseas Brands
How can we effectively leverage influencers to promote products in China?
Question: Apart from collaborating with local KOLs & KOCs, how can overseas brands enrich the dimension of product promotion and effectively enhance brand & product credibility in the Chinese market?
Answer: In addition to collaborating with local influencers, you can also work with foreign influencers in China. They can promote products from the perspective of a “foreigner,” complementing local influencers to enhance brand and product reputation. This comprehensive approach helps spread brand values and increase brand awareness in the Chinese market, achieving effective product promotion.
OctoPlus Foreign KOL Seeding Service
- Treat every collaboration as a marketing campaign: Customized foreign talent collaboration plans based on brand requirements and local communication advantages.
- Create themed and content-rich brand & product seeding: Reject forced placements that users dislike; customize influencer collaboration themes, align with platform trends, and conduct collaborative seeding.
- Case review: Summarize the highlights of each campaign, provide constructive feedback, and optimize subsequent campaigns.
OctoPlus Foreign Talents Brand Collaboration Process (Brand Collaboration Process)
- Project initiation: Communicate brand brief, customize influencer collaboration plans.
- Reservation: Choose collaborating influencers, schedule their availability.
- Content creation: Follow the process of outlining, initial draft, modifications, and confirmation to produce content.
- Publication: Finalize at least 1 day in advance, and influencers will publish as per the scheduled time.
- Feedback: Clients can inquire about the communication effects 5-7 working days after publication.
- Case closure: Provide a case report 14 working days after the end of collaboration and publication.
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