brand strategy

Xiaohongshu (RedNote) Juguang: New Ad Targeting Features Xiaohongshu (RedNote) has recently introduced new targeting capabilities within its Juguang Platform (Aurora), offering brands greater precision and scalability in user acquisition. As a digital marketing agency with extensive hands-on experience in Xiaohongshu advertising and account operations, OctoPlus Media has observed that these updates deliver strong and consistent performance […]

China Emotional Consumption 2025: Trends & Brand Strategy Emotional consumption has rapidly become one of the most influential forces shaping China’s consumer market. As consumers shift from functional needs to emotional value, brands are competing not only on product features, but on the ability to deliver comfort, validation, identity, and emotional resonance. This article summarises