UC Browser is a browser for mobile phones and computers, developed by China Univision Technology Co., Ltd. and acquired by Alibaba Group in 2014.
UC advertising is especially based on Ali big data, which can realize a multi-scenario marketing platform.
In addition, UC ads can also be targeted for promotion based on Taobao’s purchase records. For example, the consumption power on Taobao, or the products purchased on Taobao as targeted promotion, can achieve efficient delivery and more precise contact with the target population.
UC advertising can be based on Alibaba’s unified consumer identification data system and can grasp multi-dimensional data of real users, fully understand consumers, and make more accurate information recommendations for the same user at different stages, different locations, and different interests.
Information flow advertisements are advertisements that are mixed with content, which are more friendly and accurate to deliver advertising information in a way that blends with the content. The general form of micro-text images and links are currently also played in the form of video streams, which are placed in accordance with user behaviour and the big data accumulated on the platform so that the advertisement is more closely matched with the target group.
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