WeChat Brand IP Interactive Ad - World Cup IP Advertisement
With the upsurge of the Qatar World Cup 2022, Vivo released an eye-catching WeChat moment ad which is known as IP advertisement or out-of-frame advertising, which the video of the ad is breaking through the video border, similar with a feeling of watching the outdoor naked-eye 3D large screen. The total interactive click rate of this kind of advertisement is more than 1 times higher than the market average.
Vivo seized its attitude towards the World Cup as the focus to diverge, combined with its brand and the World Cup IP in the WeChat ad, results in high-quality traffic exposure on WeChat platform. The IP image is broken out of the frame during video playback, it has enhanced the display and expressiveness of advertisements, and injected more marketing vitality into the marketing of the World Cup.
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