WeChat is China’s omnipotent all-in-one supper app equipped with full spectrum of features and tools. This ‘super’ APP is the largest social network in China where majority of the people in China uses WeChat. Everyday, there are about 45 billion of messages sent on WeChat.
On WeChat, everything is possible. WeChat, as a marketing tools, allows businesses to capture audience via one-stop solutions, that includes WeChat Pay, WeChat account, Mini Programs and WeChat ads. WeChat provides lots of opportunities for businesses and businesses can take advantages of WeChat’s full spectrum of features.
For marketing activities to reach its fullest potential in China, the usage of the WeChat app is extremely crucial. With its massive reach of up to 980 million Chinese consumers, let OctoPlus Media guide you in harnessing the greatest market share for business exposure.
WeChat Official Account – WeChat Official Account (also known as “OA” provide brands with the opportunity to build a following inside WeChat’s walled garden. There are 20 million WeChat OAs and 80% of users follow at least 1 OA. 40% of WeChat users spend more than 30 minutes per day reading articles from OA. There are two types of WeChat OA, which are subscription accounts and service accounts.
WeChat Official Account is a must-have for all businesses who are looking to expand in China.
The WeChat Official Account provides client-centric communication streams for enhanced company-consumer connections by opening your brand’s gateway to a growing Chinese market audience of 1 billion and more.
WeChat Mini-Program – WeChat’s easier-to-use alternative to stand-alone apps, which allows you to avoid the “tedious process” of downloading and managing apps on a smartphone.
The Success of WeChat Mini Programs
Mini programs were launched in January 2017 and still face a signiﬁcant growth with +52% active users in a year from 2018 to 2019. For some apps, it has even overcome their native app traﬃc.
The Three Key Advantages of WeChat Mini Programs
How Users Access to WeChat Mini Programs?
There are four type of WeChat advertising:
WeChat Live is created for businesses to help businesses to interact with customers and generate sales via Mini Program live streaming. WeChat Live is not only simpler but also bolsters interaction and conversion within the WeChat ecosystem. Users can watch the live stream while making purchase and communicating all simultaneously in real-time. Advantages include easy to operate and short development time; interactive and high conversion rate; user retention and precipitation.
Earlier in the year of 2020, SaSa Hong Kong collaborated with WeChat for the first ever cross-border WeChat live streaming on WeChat mini program and they are the first overseas merchant to conduct cross-border live streaming on WeChat with its own mini program.
The reason for choosing WeChat as the platform for live streaming is because of hundreds of millions of users traffic on WeChat platform and the completeness of WeChat ecosystem. Brands can benefit from getting more loyal users and empower brand traffic.
WeChat Private Traffic is a marketing method where communication with customers is funneled into private pools where brands can have complete control without any costs to 3rd party platforms. Using WeChat as an example, for each WeChat public account, WeChat group, and WeChat personal account, fans and friends are “Private traffic”, as these can be independently operated and maintained by the account owners who have Wechat public group, and personal account.
Private traffic is mainly for the management of user relationships. According to the level of the relationship, it can be divided into 4 levels (from low to high):
Fission (裂变) is considered to be the most characteristic marketing method. There are 2 key steps for fission, step one is designing a complete mechanism to close the loop (sharing—convert); step two is giving enough incentive to cooperate.
Common fission methods:
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