Why there are two types of WeChat Official Accounts? What are the differences between WeChat subscription and service accounts??

The majority of WeChat users are exposed to two types of public accounts daily; Subscription and service accounts. While both account types are commonly used by content creators to connect with their followers, they each have their own distinct differences. Despite the daily sending frequency of promotional materials or news via subscription accounts, users have lesser visibility due to the login requirements towards a dedicated folder in order to view the latest information.

On the other hand, while service accounts are only entitled to 4 messages per month, it guarantees higher visibility due to direct displays through WeChat messages. For businesses looking to achieve greater efficiency in reaching their targeted audiences, the greater exposure rate is extremely useful in strengthening their overall brand awareness. Additionally, the wide range of customizable features for service accounts are well-equipped to meet the ever-growing demands of businesses through enhanced API functionalities.

Elevate your business’ publicity and awareness today through OctoPlus’ highly-focused WeChat marketing strategies to reach your desired audience! We look forward to sharing more in-depth information about WeChat with you in our WeChat Q&A series. For more WeChat questions, follow us on OctoPlus 100 Q&As series.