Xiaohongshu Marketing for Brands and Businesses

Q: Xiaohongshu Branding & Advertising Guidelines

Common Misconceptions and Solutions for Advertising on Xiaohongshu (RED) Strategies for Brand Promotion on Xiaohongshu: From Zero to One, the Ultimate Guide Content Seeding through Xiaohongshu Search Engine Optimization (SEO) for brands and businesses Step-by-Step Guide to Growing Xiaohongshu Account “Newbie Guide” Boosting Your Little Red Book Traffic: Key Techniques Revealed Marketing Approach to Connect Brands with the Global Chinese Market Strategies for Effective Brand Positioning Essential Official Advertising Tools

Q: Xiaohongshu Marketing Guidelines

KOS/KOC/KOL Seeding Comprehensive Analysis Overseas Brand Influencer Seeding Marketing Four-step Method

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Xiaohongshu Marketing:
User Demographics, Insights & Brand Opportunities (2025)

Xiaohongshu (小红书), also known as Little Red Book, is one of China’s leading social networking and cross-border e-commerce platforms. Launched in 2011, it combines authentic user-generated product reviews with official brand stores, making it comparable to Pinterest for inspiration and Shopify for e-commerce functionality.

Xiaohongshu User Demographics (2025):

Monthly Active Users: 200 million+

Age Profile: 70% are post-90s users (Millennials & Gen Z)
Gender Split: 70% female, 30% male
City Tiers: 50% of users are from first- and second-tier Chinese cities
Shopping Behavior: 81% of users express intent to purchase after browsing products/services

This data shows Xiaohongshu is a highly engaged platform, especially among younger urban women with strong purchasing power.

Xiaohongshu Marketing Solutions Summary

Xiaohongshu KOL/KOC Marketing

Leverage the power of authentic voices on Xiaohongshu (Little Red Book) with our curated KOL (Key Opinion Leaders) and KOC (Key Opinion Consumers) collaborations. We help your brand gain credibility, reach, and engagement through content that resonates. Our exclusive service of CSEO = Content Marketing + SEO, help to rank your content at the top of the page. Be on top for word of mouth, micro influencer reviews, rank first of KOL product seeding, news and website.

Store Visiting

Through KOL and KOC offline check-ins and experiential marketing, we can create positive word-of-mouth reputation, enhance persuasiveness, and achieve promotional goals. By combining selling points with visual and written content, comprehensive evaluations, and multi-angle displays, we can demonstrate the unique value of our products and build trust with our customers.

Xiaohongshu Livestream

Engage your audience in real time with our end-to-end live streaming solutions. From venue setup to host management, we provide everything your brand needs to deliver impactful live broadcasts that drive awareness, interaction, and sales.

Account & Content Management

Develop interesting social
media content by continuously creating content and actively interact with followers to increase user loyalty and hence improve interactions & followers.

Xiaohongshu Paid Advertising Services

Maximize your brand reach with targeted Xiaohongshu ads that seamlessly integrate into users’ browsing experience. Our paid advertising solutions are designed to deliver measurable results, from awareness to conversion.

Xiaohongshu Store Setup & Operation Services

Turn Xiaohongshu (Little Red Book) into your brand’s sales channel with our comprehensive store management solutions. From account registration to daily operations, we help your business succeed on one of China’s most influential lifestyle and social commerce platforms.

OctoPlus Media Xiaohongshu Services

Xiaohongshu Official Account Management

We help you create and verify your brand’s official Xiaohongshu account, ensuring compliance with platform policies and optimizing your profile for maximum visibility and credibility

Copywriting & Monthly Content Posting Our team crafts engaging, localized content tailored to Xiaohongshu’s audience. We plan, schedule, and publish posts every month to build consistent brand presence and attract followers.

Customer Interaction & Engagement
We act as your brand’s direct interaction point with potential customers, managing comments, messages, and discussions to foster trust and community engagement.

Member Information & Topic Page Management
We manage member databases and topic pages, keeping your brand’s content organized, visible, and aligned with trending conversations.
Performance Reporting & Analytics
Get detailed reports with performance summaries, in-depth analysis, and fan insights. Our analytics highlight what works best, guiding data-driven improvements for your campaigns.
Optional Video Notes & Production
Boost engagement with professionally produced video content designed for Xiaohongshu’s highly visual audience. Our team can script, produce, and optimize video posts to amplify reach.

Xiaohongshu Media Buy: Paid Advertisement / SEM

Native Post Ads on News Feed / SEM
Engage your audience through native Xiaohongshu post ads that appear naturally in the news feed, boosting visibility without disrupting the user experience.

Comprehensive Media Plan Proposal
Receive a customized media strategy that outlines targeting, budget allocation, and campaign KPIs to ensure maximum return on investment.
Landing Page Creation & Adaptation
We design and adapt conversion-driven landing pages optimized for Xiaohongshu users, ensuring a smooth journey from ad click to customer action.
Ad Material Adaptation (Banner / Video)
From banners to short videos, we adapt your ad creatives to Xiaohongshu’s unique format and audience preferences.
Optional: Creative Design by OctoPlus Media
Need something fresh? Our in-house design team provides original creative concepts and visual assets to make your brand stand out.

Xiaohongshu KOL/KOC Marketing

Customized KOL/KOC Selection
We provide a highly tailored list of KOLs and KOCs who best match your brand identity, audience, and campaign goals.
Original Content & Reviews
Work with creators who will produce authentic reviews and creative content that align with Xiaohongshu’s community culture and build trust with potential customers.
Exclusive Pricing with OctoPlus Media
Enjoy special rates available only through our network, maximizing ROI while maintaining premium quality.
Flexible & Highly Customizable Campaigns
Our campaigns are adaptable to your requirements, whether you need niche influencers, large-scale exposure, or product-specific promotions.
Content SEO Optimization. We optimize every KOL/KOC post with Xiaohongshu SEO best practices to ensure your content ranks higher in Xiaohongshu’s in-app search:

Articles and posts are optimized for specific keywords to appear on the first page of search results.
Ensures long-term branding effect and guaranteed organic traffic.
Maximizes discoverability when users actively search for your product category or related topics.

Xiaohongshu Live-Stream

Live Broadcasting Venues & Setup
We provide fully equipped live-streaming rooms and professional setups, ensuring smooth and high-quality broadcasts for your brand.

Professional Live-Streaming Hosts
Our team sources suitable and experienced hosts who can represent your brand, engage viewers, and maximize conversion opportunities.
Branded Live Streaming Sessions
We manage live broadcast sessions to effectively convey your brand messages, launch new products, and facilitate direct sales.
Pre-Event Video Production
We produce and edit pre-heating videos and lead-generation clips that build anticipation, attract viewers, and boost audience participation before going live.
Performance Data & Reports
Post-event, we deliver comprehensive live streaming reports, including viewership data, engagement metrics, and sales impact analysis, so you can measure ROI and optimize future campaigns.

Xiaohongshu E-Commerce

Daily Store Management & Operations
Our team handles the day-to-day operations of your Xiaohongshu store to keep it active, responsive, and optimized for better performance.

Content Creation for Store Traffic
We produce tailored Xiaohongshu notes (posts) designed to attract users to your store and highlight your products with engaging, authentic content.
Advertising Strategy & Campaigns
We develop targeted advertising plans to drive more traffic to your product pages, using Xiaohongshu’s paid promotion tools to maximize reach and conversions.

Why Choose Us

Xiaohongshu Experts

With years of experience, we understand the complexities of Chinese digital marketing and Xiaohongshu's ecosystem.

Proven Success

We’ve successfully helped global brands expand into China, and we’re here to help you do the same.

Dedicated Account Managers

Our team provides personalized service and local knowledge, ensuring a smooth journey for your brand.

Transparent Reporting

We provide monthly analytics dashboards and performance reviews so you know exactly where your ad spend is going.

KOC/KOL Marketing

Store Visiting/Pop-up Event
Product Unboxing
Product Review
Xiaohongshu SEO

Tier 1

Fans Base 1K-10K

Tier 2

Fans Base 10K-50K

Tier 3

Fans Base 50K-100K

Tier 4

Fans Base 100K & above

Xiaohongshu KOL/KOC Marketing Content Seeding + SEO Optimized

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Xiaohongshu Media Buy

Xiaohongshu News Feed Ads

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Xiaohongshu Search (SEM)

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Xiaohongshu Open Screen Ads

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Case Studies

Listen What Our Past Clients Said

If you are looking Xiaohongshu services or partnership opportunity, feel free to contact us now to discuss more! Fill up the form and we will get in touch with you!