Xiaohongshu Marketing Services

Q: Xiaohongshu Branding & Advertising Guidelines

Common Misconceptions and Solutions for Advertising on Xiaohongshu (RED) Strategies for Brand Promotion on Xiaohongshu: From Zero to One, the Ultimate Guide Content Seeding through Xiaohongshu Search Engine Optimization (SEO) for brands and businesses Step-by-Step Guide to Growing Xiaohongshu Account “Newbie Guide” Boosting Your Little Red Book Traffic: Key Techniques Revealed Marketing Approach to Connect Brands with the Global Chinese Market Strategies for Effective Brand Positioning Essential Official Advertising Tools

Q: Xiaohongshu Marketing Guidelines

KOS/KOC/KOL Seeding Comprehensive Analysis Overseas Brand Influencer Seeding Marketing Four-step Method

OctoPlus Media has developed a complete set of solutions for content seeding and traffic acquisition on Xiaohongshu. We provide a one-stop content marketing solution for brand merchants on Xiaohongshu

Xiaohongshu

One-Stop Marketing Solution

Xiaohongshu has a high quality, high net worth, active user group in China, with 450 million registered users. In addition to younger users, female users account for 78%. They have strong spending power. More than 90% of users habitually learn about product information in Xiaohongshu . The biggest attraction of Xiaohongshu is to seed product content to make consumers willingly pay for the products that were promoted.

Based on years of deep cultivation and practical experience in the Xiaohongshu marketing and content seeding ecosystem, OctoPlus Media has developed a complete set of solutions for content seeding and traffic acquisition on Xiaohongshu. We provide a one-stop content marketing solution for brand merchants on Xiaohongshu, helping them to accurately and efficiently acquire customers and continuously increase brand awareness.

Our Services

Xiaohongshu Marketing Solutions

KOC Marketing

KOC (Key Opinion Consumers) or known as Micro-influencer on Xiaohongshu publish product reviews and comparative analyses, increase brand’s exposure, visibility, and reputation by content seeding that showcase products or services in unique and engaging ways.

Store Visiting

Through KOL and KOC offline check-ins and experiential marketing, we can create positive word-of-mouth reputation, enhance persuasiveness, and achieve promotional goals. By combining selling points with visual and written content, comprehensive evaluations, and multi-angle displays, we can demonstrate the unique value of our products and build trust with our customers.

KOL Marketing

High-quality opinion leaders (KOL) on Xiaohongshu can be valuable partners for content marketing and advertising. By sharing product reviews with their fans, they can help us reach new audiences and build brand loyalty, which can also be used as a brand endorsement for future product promotions. KOLs are great at creating original content about their experiences with the product and taking pictures abroad.

Account & Content Management

Develop interesting social
media content by continuously creating content and actively interact with followers to increase user loyalty and hence improve interactions & followers.

Paid Ads

Xiaohongshu provides a range of advertising solutions to cater to brands’ marketing needs. Numerous brands from diverse industries have achieved favorable outcomes through paid advertising on Xiaohongshu’s platform.

SEM/CSEO

Our exclusive service of CSEO = Content Marketing + SEO, help to rank your content at the top of the page. Be on top for word of mouth, micro influencer reviews, rank first of KOL product seeding, news and website.

Why do brands use Xiaohongshu (RED) for marketing and promotion?

Xiaohongshu is the largest lifestyle sharing platform in China, with over 300 million users, making it a highly valuable platform for brand exposure and promotion.
Xiaohongshu is a trusted source of consumer recommendations and decision-making for young people in China. Users frequently turn to the app for product reviews and recommendations before making a purchase. Therefore, by building a strong reputation on Xiaohongshu, brands can significantly increase their sales and conversion rates.
Xiaohongshu's personalized recommendation algorithms, search algorithms, and topic interaction mechanisms make it an ideal platform for targeted user acquisition. By partnering with influencers and leveraging user-generated content to attract and engage fans, brands can achieve highly precise and effective communication and conversion of their target audience.